HOW TO MARKET A BLOG ON HAIR!

There are plenty of blogs on hair and beauty out their, so the first step you will have to take is to ensure that your blog is different to all the others! You can do this by looking at successful blogs and getting ideas, then look at there faults and improve these on your own blog. Ensure your work is your own and not copied, not only does this come with legal  but it precautions can also make your blog stand out!

The main way readers will find your blog is through search engines, so search engine optimisation is key! How to ensure this;

• Use content tags and labels; such as; 'hair' 'beauty' 'fashion' in your posts, so that when readers search for this criteria your blog is the first blog they will see.
• Use alt text on images; this is useful when marketing a blog as it enables your images to appear in the image results on Google and therefore attract search engine traffic and also enables blind readers to know what they are viewing. How? When editing your posts, click on HTML, search for <img (this indicates an image) then insert 'alt=caption of your image' after it, and publish. This will allow readers to scroll over the image and understand what it is about.

A good headline is also key to marketing a blog. The headlines should be short and snappy i.e. 'The History of hair' and contain the main key words to do with your post as this is the first thing readers will see and search for. You should right headlines with search bots in mind (what readers will be searching) in order to ensure your blog is marketed to its best ability.

Another way to ensure you blog is marketed well is to post on related blogs, this helps attract readers from these blogs and also spark debates. You can also ask to be advertised on other blogs in articles such as 'just like my blog' which will increase your blog traffic.

Google analytics is also great when marketing a blog, this lets you view your blog views, your reader locations, traffic sources and search terms, which can help you cater more towards your audience and learn from any mistakes that you are making i.e. posting articles that people do not want to read.

Social media can be a terrific marketing tool when it comes to blogging; this provides additional coverage for your blog and helps you to get feedback on posts. Set up a Twitter and Facebook account under your blog name and invite fellow bloggers, followers or friends and use gadgets that enable them to share your content on related websites.





You can also use hand out advertisement and word of mouth and related events to your blog in order to market well, such as handing out leaflets at fashion shows or doing demonstrations at hair events.

Finally, use chain mails with friends and family in order to market your blog to its fullest and ensure that you constantly update your blog to keep on top of trends and so that it's the first thing readers see when searching your headline!

And don't forget...keep bloggers coming back by using RSS buttons on your posts so people can subscribe!